Total TV

Why Television Advertising?

 

REACH Television has the ability to quickly reach a very large audience, an important consideration when launching new products and undertaking promotions where the need to communicate to a mass market is critical. Television is in 99% of all homes with over half of all households having more than one television set.
 

 

BRAND IMAGE Television helps advertisers to create long lasting and memorable images of their brands, more effectively than any other medium. Television effectively connects with viewers emotionally through the combination of sight, sound and motion.
 

 

CONSUMER VIEWING
New Zealander’s enjoy watching television. Couples can instantly discuss buying a particular product or service upon viewing a television commercial.

 

ENVIRONMENT TV commercials can be targeted to certain programme environments eg: DIY programmes for household products.
 

 

STATUS The status of television creates an air of prestige and credibility of products & services.


For more information & insights into TV advertising
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