Total TV

Broadcaster Video On Demand (BVOD)


Growth in the usage of NZ BVOD platforms continues.

  • Advertising is 100% viewable, 100% of the time**with a 96% completion rate***
  • Over 1.6m NZ’ers are reached by NZ BVOD every week*
  • The highest % increase – 8% - among Homeowners demographic group
  • Advertising within BVOD is proven to be more effective than on other video platforms
  • Linear TV and BVOD campaigns see more than twice (2.4) the sales impact of those combining TV & social video platforms**


*NZ BVOD = TVNZ+; ThreeNow; Freeview On Demand; Prime Catch-up, SkyGO ; Sky Sport Now; Maori Television On Demand/MAORI+
***Google Ad Manager –TVNZ and Discovery New Zealand
Source: *Nielsen Consumer and Media Insights Q3-Q4 2021, Q3-Q4 2022 Weekly Reach Base: All People 15+, Accessed TV/Video/Movies online last 7 days
Sources: * *TVNZ -Kantar Research 2019; **Professor Karen Nelson-Field, Benchmark Series.



BVOD offers advertisers a more targeted approach than traditional free to air TV

  • Regional targeting eg; Christchurch
  • Ads are non-skippable
  • Low ad environment
  • Allows small businesses to access prime time programmes usually out of reach on FTA TV
  • Brand safe environment
  • Affordable packages starting from $5,000+GST